Thursday, October 24, 2019
JC Penney Company, Inc. :: Marketing Research
JC Penney Company, Inc. J. C. Penney Company, Inc. Is one of America’s largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are â€Å"Modern Spenders†and â€Å"Starting Outs†, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting Outs                                    ·Ã‚     Less than 35 years of age                ·Ã‚     Singles, young families  ·Ã‚     0-1 children  ·Ã‚     Shopping patterns & relationships emerging  ·Ã‚     No strong retail loyalties  ·Ã‚     28% of U.S. households.  ·Ã‚     Currently 16% of sales  ·Ã‚     Potentially 30% of sales     Modern Spenders  ·Ã‚     35-54 years of age  ·Ã‚     Dual-earner households  ·Ã‚     0-2 children (often includes teenagers)  ·Ã‚     Consumption oriented  ·Ã‚     No strong retail loyalties & relationships  ·Ã‚     Retail loyalties more likely  ·Ã‚     Established shopping patterns  ·Ã‚     Time-starved  ·Ã‚     27% of U.S. households  ·Ã‚     Currently 43% of sales  ·Ã‚     Potentially 50% of sales Distribution *Catalogs J.C. Penney is the nation’s largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants. *Internet J.C. Penney is in only its second year of Internet sales, and its going strong and growing. Sales jumped from $15 million to $102 million since the beginning of jcpenney.com. *Department Stores JCPenney has more retail space in major regional shopping centers than any other department store retailer in America, with about 1,140 department stores located in all 50 states. JCPenney’s drugstore ECKERD has over 2,600 stores in operation in 23 states. PROMOTIONAL OFFERS  ·Ã‚     Direct mail. An invitation to shop mailed to selected catalog customers. These promotions may be associated with a holiday or other special savings event, including many of our storewide events  ·Ã‚     Sunday Supplement. JCPenney color inserts that are delivered with your Sunday or late-week newspaper.  ·Ã‚     Newspaper Ads. Promotional offers are often supplemented by ads in your local newspaper.  ·Ã‚     Catalog Inserts. Many of our Sale and JCPenney â€Å"Signature Series†catalogs contain special offers for limited-time savings that are bound into mailed copies.  ·Ã‚     E-mail Promotions.
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